Legal
Privacy Policy
SMK — Self Made King (“SMK,” “we,” “us”) is committed to protecting your privacy. This policy describes how we handle your personal information when you shop with us or visit smkstreetwear.com.
1.Information We Collect
When you place an order, create an account, or sign up for drop notifications, we collect information you provide directly — including your name, email address, shipping address, and payment details (processed securely by Stripe; we never store raw card numbers).
We also automatically collect limited technical data when you visit our site: your IP address, browser type, pages visited, and referring URL. This helps us keep the store running smoothly and understand what gear people are checking out.
2.How We Use Your Information
We use your data to:
• Fulfill and ship your orders
• Send order confirmations and tracking updates
• Notify you of new drops and restocks (only if you opt in)
• Respond to customer support requests
• Detect and prevent fraud or abuse
• Improve the shopping experience on our site
We do not sell, rent, or trade your personal information to any third party for marketing purposes. Full stop.
5.Data Retention
We retain your order and account information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations (such as tax records), and resolve disputes. You may request deletion of your account data at any time by contacting us.
6.Your Rights
Depending on where you live, you may have the right to:
• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Opt out of marketing communications at any time (unsubscribe link in every email)
• Lodge a complaint with your local data protection authority
California residents: under CCPA, you have additional rights regarding the disclosure and deletion of personal information. Contact us to exercise these rights.
7.Security
We use industry-standard measures to protect your data — including SSL/TLS encryption for all data in transit and secure infrastructure through Shopify and Stripe. No method of transmission over the internet is 100% secure; we cannot guarantee absolute security, but we take it seriously.
8.Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we'll update the "Last updated" date below. Continued use of the site after changes constitutes acceptance of the revised policy.
9.Contact Us
Questions about your privacy or want to exercise your data rights? Reach out:
privacy@smkstreetwear.comSMK Self Made King · Orange County, CA 92620
Last updated: July 15, 2026
